Everyday I hear of new SNS’s (social Networking services) that are to be the next facebook killer, and frankly I am growing rather tired of hearing everyone blowing their own horns, telling everyone their apps are the best.
What is going to define the difference between a fly by night SNS? or a serious contender?
A decent UI?
Money in your pocket?
eh? exactly what I thought.
I was looking for something to write about when I came across an SNS called yuwie that seriously offers money in users pockets for referring friends by means of profit sharing on revenue generated by advertising when it struck me that all my best ideas were all rolled into one with this application.
Some elements of MLM, a Social Networking site, vanity, the promise of money, 50 million people’s favourite past time (surfing the net) and a dash of viral marketing could seriously be an explosive combination.
And I believe it could seriously work. And for good reason.
I need to take a few steps backward to explain where I am going with this.
Everyone who was anyone who had a “MySpace” had one goal in mind;
“He who has the most friends wins” – Tila Tequila for one had the goal of having the most friends on MySpace. At one point she had over 50 000 friends. Imagine the difference it could have made had she been paid for them?
Even people on Facebook invite friends and family members that they no longer speak to to FaceBook to have a larger circle of friends.
The Quest for Popularity, regardless of how shallow or false, seems to be quite the ego booster these days, just find any celebrity on FaceBook and ask to be their friend and see how fast they add you. It’s a competition really. Bloggers, MySpace Users and a huge chunk of facebook users are narcissistic. For most, the amount of people who blogroll them or subscribe to their news feeds are a sign that they have a certain amount of importance, rightly so for those who actually have something to contribute but your models, party girls, college co eds and cheerleaders LOVE to display how important they are and that’s what could feed an online MLM SNS.
That point alone made me realise that the more narcissistic in nature certain applications are, the more people would want to attract other people to them.
Now combine that to an SNS that pays you to refer members as well as allows you to gain earnings on people they refer and so on creating an MLM of sorts and people have a different reason to checkout a new SNS.
But it has merit and could possibly work.