Less privacy means better search results – By Paul de Sousa
These days almost everyone knows that one of the biggest algorithmic factors that taken into consideration by the major search engines when ranking sites have been links. So essentially the history was something like the more links that point to a website, the more important that site must be. However savvy blackhatters and spammers and anyone wanting good rankings started acquiring backlinks hand over fist in order to get better rankings. Once the cat was out of the bag, there was a need to find a different factor and thus more authoritative factors needed to be incorporated and thus saw more influence from sites such as Educational (.edu) and Government (.gov) sites. Again this was short-lived because of the fact that backlink hunters found ways of acquiring links from these sites through various and often nefarious methods. So the next step in the evolution of the perfect algorithm would be to see who links to you and not what links to you – hence the growing importance of the author attribute in links (rel=”author”)
The way that its starting to appear is that Google is starting to place emphasis on people who link to sites and not websites or webpages that link to other webpages or sites. While conventional link measuring will still be around and part of the algorithm for a long time, it will eventually start taking cognisance of “verified authors” hence the hype to push the Google + platform as this is the starting block of starting to build profiles on web authors. Essentially everyone who is a web author will over time become recognized and classified. Potential spammers will be flagged in a negative manner, reliable sources will be flagged in a positive and we may very well see links by known spammers getting less recognition and known authoritative authors will lend more clout to links.
So what does this mean for the average person? Well, in order for this to work correctly, it would make sense that your presence on the internet will be logged and monitored in order to be classified. Where does this leave the privacy issues? You work it out. All those porn sites you linked to will come back to bite you in the ass